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This activity is to have Chinese characteristics, encourage China's youth more involved in, and this in foreign is not used. cheap nike shoes recently also launches its own Olympic image spokesperson, and in the marketing activities launched the Olympic star card, fully combined with their products at a discount activity. Nike target consumers more to the pursuit of sport, in some movement type, sports appear, and Nike more leisure, with a kind of popular, with a kind of sports leisure image appears, not specific to one of the sport.

Therefore cheap nike free run market positioning is not coincidence, target consumption group in the current competitive does not see strong, but complementary. But a strategic consideration, the future guild wars is unavoidable, a market boss will only have a. This month into the Chinese market of American basketball sports goods brand Nike strategy is different, it also choose the domestic fashion spokesperson. It in many aspects of strategy fall and Nike Company be similar, it would become Nike brand is the most direct competitors.

Specialization and localization is a key competition at present from the market point of view, at the beginning of 1999 out of the 100 yuan to 400 yuan low price sports clothing and various Nike Air Force market strategy, already unopposed. Nike didn't think the move not only expand the target consumer group, but also lose the original high-level consumers risk, many vendors and fierce market feedback shows that Chinese people wear Nike is the pursuit of higher-priced fashion, high price change, the Chinese consumers will think is their own brand of negative the failure of the marketing strategy.