It is understood, early in 2008 January, tory burch outlet online and manly Wade has global strategic cooperation agreement signed, to pay $22000000 for the latter 10 years of the Asia Pacific brand management right. Manley wade to provide product development resources, technology, legal support, in the Asia-Pacific region brand marketing, product manufacturing run by Tory Burch. Subsequently, Tory Burch on Manley Weide brand positioning, marketing channels, product development to carry out a series of innovation.
Tory Burch Wedges President Wang Zhentao said, from the brand licensing agency, to have the right to operate independent of itself, "".Manly Wade intended to enterprise whole sale, but Tory Burch considering the upcoming, difficult to digest, "temporarily as long as the Greater China area brand ownership." And "plans to invest 5, 600000000 yuan, 3 years into China and the Asia Pacific in the most competitive high-end brand, in more than 300 domestic high-end shopping malls".
"tory burch shoes will establish international team of Manley Wade packaging planning and the development of varieties. Different from the existing Aokang, Kang Long, Red Flamingo in low-grade brand, the main high-end market".In May 18th, Tory Burch launched the international high-end brand strategy. The Tory Burch of this series will be the brand high-end market favorable supplement, can predict, the acquisition of Italy footwear industry the first brand, will be Tory Burch listed before the series was prepared in a link.
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