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However, tory burch sale companies also need to be alert. China did not in fact exist, at least according to the United States middle class that is the definition of the. Many analysts believe that in China there are room and annual salary $15,000 between 6000 and the 350 million population, is the middle-class groups. However, with this kind of social and economic background of Chinese consumers, and there is no show out of the United States with the hope that the middle class, ambitions and shopping habits. Therefore, emphasizing the "medium" of the brand name companies in the consumer, they are not attractive.

In order to better understand these consumers want what Tory Burch Flip Flops group last year, China's 15 cities in the number of 1000 people. survey finds that most of the middle class Chinese consumers believe they are the way to prosperity. Despite slow economic growth. For the past 10 years, and they wage levels for the two-digit or a high-growth. Everyone is aware some 15 years ago, and the cultivated land is now a 1 million millionaires, Mercedes Benz, and holds their villas. Survey of many Chinese people believes that they can also become very rich.

Consumers who may be either buying some high-priced brands such as Tory Burch Handbags to show them the high-end taste, either buy discount brand name products. Those who will position itself as the "medium" brand will find that they are in a no man's land, it is not likely to attract a lot of people.